The way people search online is rapidly changing. Search is evolving from traditional keyword-based queries on Google to AI-driven answers from tools like ChatGPT, Google’s new AI Overviews, Bing’s Copilot, and more. In fact, a recent survey found **37% of consumers now start their queries with AI tools instead of a search engine**. Users today expect instant, concise answers from AI, and many rely on them to compare products, get advice, or discover brands. This “AI-first” search behavior is reshaping marketing and SEO. As one expert put it, **“move over SEO — now you also need to ensure your content gets surfaced in AI answer engines”**. In other words, businesses must now optimize not only for traditional search engines (SEO) but also for AI answer engines (AEO) and generative AI platforms (GEO). 
Read more →